Why we built Voya

I lost 15 kilograms in 2025. I gained 4 of them back in February. I lost them again in March. I'm telling you this because the reason I'm building Voya is sitting inside that gap.

What didn't work

I had a Garmin watch. I had MyFitnessPal. I had Cronometer when MyFitnessPal got annoying. I had a personal trainer for two months. I had a smart scale that measured eight metrics nobody could explain to me.

What I didn't have was a way to interpret any of it. The scale would jump 0.8 kg after a clean weekend and I'd panic. The HRV would crater for three days and I'd feel guilty. The trainer would say "trust the process" without ever showing me what the process was actually doing inside my body.

The pattern

I quit each of those tools, eventually. Not because I lacked discipline (I'd lost 15 kg, the discipline was clearly there) but because the data stopped making sense. And once data stops making sense, every clean day starts to feel pointless.

This, I now believe, is the failure mode of every health app. It's not a UX problem. It's not a feature problem. It's an interpretation problem.

What I wanted

I wanted a coach who could look at my morning numbers and say:

"Yeah, scale is up 0.8 kg. You slept 5 hours, sodium was high yesterday, and you trained legs the day before. That's water and glycogen, not fat. Eat normally today, sleep tonight, expect a drop Friday."

That's it. That's the whole product.

What Voya is

Voya is that coach. It's not a tracker (those exist). It's not a chatbot (those exist). It's a coach that has read every paper on body composition, drinks from your wearable data, remembers everything you've ever told it, and explains what's happening in your body in plain English, every single day.

Sprint-based goals. Daily check-ins. Prediction bets to keep things fun. Garmin sync for power users. No app-switching. No forms. Just a conversation.

What's next

We're launching today at voya.fit. 14-day free trial, no credit card. $19.99/month after that, billed annually.

If you're on your fourth weight-loss app this year, I'd love for this to be the one that sticks.

Nacho